Does Dannon’s anti-GMO yogurt characterize moms as dumb, neurotic?

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis.

Go watch the latest video in Dannon’s new anti-GMO marketing campaign. A woman is standing in her giant white kitchen . . ., wearing perfect lipstick and a $200 shirt, whining about how life doesn’t always give us choices. . . . Then, she says that what goes into her body and her child’s body should be a choice (duh) and makes a grossed-out face about “this GMO thing.”

Anyway, . . . the woman thanks Dannon for rescuing her and giving her a choice. . . Oh my god, NO. That is not how women act. . . . strong, competent women don’t view themselves as victims who need to be rescued by the big, brave yogurt men.

. . . .

Genetic engineering seems confusing, scary, and unnecessary to people who have never had it explained to them and the Sellers of Organic Stuff. . . know it. They are building their businesses around exploiting the confusion and fear, especially when it comes to mothers and our natural anxiety about the health of our children. . . .

Here’s an idea: Instead of assuming that consumers (and mothers) are ungrateful and neurotic, try appealing to our intelligence. . . .

Read full, original post: Hey, Food Companies: Try Treating Women Like Adults

{{ reviewsTotal }}{{ options.labels.singularReviewCountLabel }}
{{ reviewsTotal }}{{ options.labels.pluralReviewCountLabel }}
{{ options.labels.newReviewButton }}
{{ userData.canReview.message }}
screenshot at  pm

Are pesticide residues on food something to worry about?

In 1962, Rachel Carson’s Silent Spring drew attention to pesticides and their possible dangers to humans, birds, mammals and the ...
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.