An increasing number of consumers regard dietary recommendations based on genetics as being more credible than general dietary advice, according to a recent study conducted by the University of Toronto’s Department of Nutritional Sciences. Ninety-three percent of participants who received dietary recommendations based on their DNA agreed that the information would be useful when considering their diet with 95% wanting to know more about their test results and genetic recommendations.
In comparison, only 78% of participants who received general dietary advice regarded the information as useful and credible with only 76% wanting to learn more about the dietary recommendations.
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