Ken Powell, the chairman and chief executive officer of General Mills, Inc. has a simple answer for anyone wondering if the company plans to reformulate more products to be G.M.O.-free.
“No.”
While the announcement that the company has removed non-bioengineered ingredients from its iconic original Cheerios brand has generated a lot of discussion within the food and beverage industry, it has failed to move the needle from a sales perspective, Mr. Powell said.
Read the full original article: General Mills says ‘no’ to formulating more G.M.O.-free products
