The biotech industry is working to shape a more balanced conversation on GMOs. Attendees at the Idaho Grower-Shipper Association’s 86th annual meeting heard a presentation on biotechnology and the GMO conversation by Kate Hall, partnership and programs manager for food and agriculture with the Washington, D.C.-based Biotechnology Industry Organization.
Hall gave an overview of biotechnology and its increasingly critical role in global agriculture. Hall said the low level of consumer awareness about the engineering process and benefits of GMO agricultural products offers an opportunity for the industry to redefine the GMO conversation. This conversation will become relevant to the potato industry when the first generation of Innate, a GMO potato, comes to the market next year.
Doug Cole, director of company marketing and communications for Boise, Idaho-based J.R. Simplot Co., said his company has been developing the potato for 14 years, with the U.S. Department of Agriculture set to approve Innate this fall. Innate potatoes have been engineered for benefits to both growers and consumers, with low black spot bruising, low asparagine and low sugars for reduced browning when cut or processed, Cole said.
Read the full, original article: Potato industry prepares for GMO offering
