Consumer and environmental activists, facing likely defeat in their bid to block government approval of the first genetically engineered salmon, are trying a different tack to keep the fish off America’s dinner plates: Getting retailers not to sell it.
And they’re making headway.
Some of the nation’s most recognizable chains — including Whole Foods, Trader Joe’s and Target — have agreed in recent months to steer clear of the fish. A spokeswoman for Safeway, the nation’s second-largest grocery chain, said the chain doesn’t have “any plans to carry GE salmon.” Activists are pressing Kroger, the country’s largest grocer, to make a similar commitment.
Read the full, original story here: “A new method against genetically modified salmon: Get retailers to refuse to sell it”