Kashi caves to anti-GMO demands

| December 18, 2012 |
Kellogg's Kashi Still Battling GMO Foesbrandchannel.comKellogg's Kashi brand has just introduced two new USDA Certified organic cereals, touting that it's using real organic fruit and whole grains in the wake of its Genetically Modified Organisms (GMO) flap earlier this year. "We've always believed that ...

Kellogg’s Kashi brand has just introduced two new USDA Certified organic cereals, touting that it’s using real organic fruit and whole grains in the wake of its Genetically Modified Organisms (GMO) flap earlier this year. “We’ve always believed that nature makes the best-tasting ingredients, like the hearty whole grains and luscious organic fruit you can see and taste in our Berry Fruitful and Blackberry Hills cereals,” states Keegan Sheridan, natural food and lifestyle expert at Kashi, in a press release.

Kashi doesn’t broadcast the fact that it’s owned by Kellogg, nor that it has used GMOs, because it’s trying to be perceived as an independent brand to win a bigger share of the natural and organic food category, which grew 9.5% in 2011 to $31.5 billion in US sales. The brand’s still recovering from being engulfed in a social media firestorm back in April, when a New England store boycotted it after discovering “that 100% of the soy used in Kashi products is genetically modified, and that when the USDA tested the grains used there were found to be pesticides that are known carcinogens and hormone disruptors.”

View the original article here: Kellogg’s Kashi Still Battling GMO Foes