The Yes on 37 campaign argued that it lost due to “lies, dirty tricks, and $45 million” spent by the “No” supporters, pinning its defeat almost entirely on being outspent by industry using “propaganda and dirty tricks.” But a more dispassionate analysis finds exaggerations abounded on both sides of the campaign. He offers an alternative view on the reasons why Proposition 37 failed, and make some suggestions that labeling proponents might want to take to heart.
- “After Loss, the Fight to Label Modified Food Continues,” New York Times
- “Could consumers sue for damages under Proposition 37?,” Storify
- “Prop 37 defeated: A retrospective,” Genetic Literacy Project
View the original article here: Why Did Proposition 37 Fail?