Genetically Modified: two words worth $45 million

| November 16, 2012 |
Despite significant popular support for the labeling of genetically modified foods in recent polls, when it came time to vote on election day, Californians rejected Proposition 37, which would have required businesses to label products containing genetically modified organisms, or GMOs. Many attribute the loss to a multimillion-dollar advertising campaign against the proposition funded largely by agriculture and food companies like Monsanto (MON), PepsiCo (PEP), Coca-Cola (KO), Kraft (KRFT), and Kellogg (K). Opponents of Proposition 37 raised at least $45 million to affect voter sentiment, while supporters of the proposed law -- mostly consumer advocacy groups -- raised only about $8 million.

Despite significant popular support for the labeling of genetically modified foods in recent polls, when it came time to vote on election day, Californians rejected Proposition 37, which would have required businesses to label products containing genetically modified organisms, or GMOs.

Many attribute the loss to a multimillion-dollar advertising campaign against the proposition funded largely by agriculture and food companies like Monsanto (MON), PepsiCo (PEP), Coca-Cola (KO), Kraft (KRFT), and Kellogg (K). Opponents of Proposition 37 raised at least $45 million to affect voter sentiment, while supporters of the proposed law — mostly consumer advocacy groups — raised only about $8 million.

Advocates in Washington state, Connecticut, and Vermont are pushing to require labeling in their own states. Others are trying to utilize the national awareness arising from California’s campaign to gain signatures on a petition asking the FDA to require labeling of GMO foods nationally.

View the original article here: Genetically Modified: The 2 Words the Food Industry Spent $45 Million to Avoid Using